The Business Grew Because of You. Now It’s Time for It to Grow Beyond You.
Helping founder-CEOs unlock their next chapter—by evolving their role, realigning their team, and regaining their spark.
Hey, I’m David Sherry. I help founders unlock growth by evolving their role, aligning their team, and creating businesses that scale beyond themselves. When it aligns, I back the founders I believe in—not just with advice, but with capital and partnership.
Exec Coach to $20M+ brands, Investors, Multi-Business Owners and Highly Influential Digital Solopreneurs. I also founded Death to Stock which I now advise.
You didn’t build your business to get trapped inside it. But for many founders, that’s exactly what happens.
The company scales—but only by leaning harder on you. Your calendar fills, your spark fades, and growth stalls. The role that got you here won’t get you where you want to go next.
I help founders break that cycle. First, by helping you unlock clarity, realign your team, and evolve your role. Then—where there’s deep alignment—I back the founders I believe in through partnership and investment.
How We Work Together
This is not coaching as usual. This is about building the conditions for an entire ecosystem for scalable success—then participating in the upside alongside you.
Step 1: Founder Role Reset
A structured 6-week sprint or 90-day engagement to:
Redesign your role.
Realign your leadership and team.
Reignite the vision that fuels real growth.
This is the diagnostic phase—a trust-building process that helps us both decide if deeper partnership makes sense.
Step 2: Strategic Advisory & Leadership Support
Where alignment is strong, I stay involved:
Monthly strategic calls.
Leadership and decision-making support.
Focus on your highest-leverage role as the business scales.
Step 3: Partnership & Capital (Selective)
When the fit is right, I back the founders I believe in:
Advisory shares.
Direct investment.
SPV participation or revenue share structures.
This is not about writing checks from a distance. It’s about shared belief, real involvement, and aligned upside.
The Founder Growth (Optional Membership )
I’m building a curated group of growth-stage founders who are asking the same questions:
How do I evolve my role without breaking what’s working?
How do I unlock my next chapter without losing my spark?
How do I scale my company without scaling my personal exhaustion?
This is a place where:
Good founders meet capital, leadership talent, and each other.
Strategic clarity and operational excellence meet personal alignment.
Co-investment opportunities arise naturally—not through pitch decks alone.
The network is invite-only. The Role Reset is the starting point.
The Founder’s Dilemma
You built the company. You made it work. But now, the business still runs on your time, your decisions, your energy.
The role that worked at the start no longer works at scale. You feel stuck in the day-to-day, disconnected from your own vision, unsure how to grow without more hustle.
What got you here won’t get you where you want to go next.
The Shift That Changes Everything
Growth doesn’t stall because of market conditions. It stalls because the founder’s role hasn’t evolved.
You don’t need more plans. You need a new seat at the table.
When your role evolves, your company unlocks clear next steps, a team that takes ownership, and space for your best work—and your next chapter.
How We Work Together
1. Founder Role Reset
A structured sprint to redesign your role, realign your team, and reignite your vision.
2. Strategic Advisory
Ongoing support to keep you focused on the right things as you scale.
3. Capital & Partnership (Optional)
Where it aligns, I back the founders I believe in—with skin in the game.
You Don’t Need to Start Over. You Need to Evolve.
Most founders wait too long to make this shift. The result? Burnout, stalled growth, and missed opportunities.
But there’s a different path: more clarity, more freedom, more upside—without being trapped at the center.
JACOB PETERS, 3X FOUNDER & CEO SUPERPOWER.COM
"David helps me see the forest through the trees.
It's like he’s seen every personal and founder hardship I've gone through before and always has great frameworks for dealing with these things."
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2,000+
CEO & Executive Sessions
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$1M-25M+
Avg. Revenue
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50+
Startups & Lifestyle Businesses
I WORK AS A PARTNER WITH FOUNDERS OF BUSINESSES LIKE
SEEQ PROTEIN
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KINN JEWLERY
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GOODONYA HYDRATION
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SPREZZA
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BACKDROP BUILD
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MAKERPAD (EXITED)
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DEATH TO STOCK
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SUPERPOWER
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GOLDEN
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LAST CRUMB
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SUNFLOWER
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TRUFFL
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PARTY ROUND
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BRANDED NATIVE
SEEQ PROTEIN • KINN JEWLERY • GOODONYA HYDRATION • SPREZZA • BACKDROP BUILD • MAKERPAD (EXITED) • DEATH TO STOCK • SUPERPOWER • GOLDEN • LAST CRUMB • SUNFLOWER • TRUFFL • PARTY ROUND • BRANDED NATIVE
Matthew Jung, CEO Last Crumb, Venture Fund Partner, Owner of GOODONYA organic.
“David doesn’t just tell you what to do, he helps you unlock who you are.
I’ve been working with David for years now; first as a Founder, CEO, and then as an Investor.”
Free E-book
Stuck in the weeds of your business? Here’s what to do when you’re doing it all yourself and bottlenecking growth
Many entrepreneurs and business owners have found enough success to grow, but they still do everything themselves—project management, customer service, sales—for years. It feels normal to actively operate every part of your business. But this kind of thinking creates a plateau in your growth and keeps your business small-time.
Get over the hump of learning to delegate with examples of people who’ve done it, mindset shifts, and actionable templates.
Free E-book
Founder Role Reset
Many entrepreneurs and business owners have found enough success to grow, but they still do everything themselves—project management, customer service, sales—for years. It feels normal to actively operate every part of your business. But this kind of thinking creates a plateau in your growth and keeps your business small-time.
Get over the hump of learning to delegate with examples of people who’ve done it, mindset shifts, and actionable templates.
Meet Your New Partner.
Maybe you’ve got co-founders, a team, investors, friends, a therapist, and family… none of which can totally understand the unique challenges your are facing.
Founders & CEO’s hire me as part business partner, part-confidant, and fully present strategist to customize and tailor recommendations with your best interests in mind. I’m here to help you and your business be great.*
*Based on whatever great means for you.
My Bio:
Hey, I’m David Sherry. I founded and bootstrapped a visual trend company called Death to Stock which is used by brands like Spotify, Squarespace, Bumble, and BBDO.
Starting in Columbus, OH, and working remotely since 2013, I built a 500k subscriber newsletter, hosted events around the country, and hired artists around the world from Thailand to Berlin, Auckland, and Miami. In 2016 I moved to Santa Monica, California, and in 2019 I brought on an NZ-based partner to buy of majority stake in the business which I now sit in on as an advisor.
As a coach, strategist, and advisor, I’ve worked to help 50+ founders and CEOs from viral E-commerce companies to disruptive fintechs, crypto, to private equity fund partners, and lifestyle business owners transform their business and their lifestyle.
Check out Death to Stock
JENNIE YOON, FOUNDER & CEO KINN JEWELRY
“He truly understands the challenges and what it's like being a founder.
Together we not only pinpointed the source of a given issue, but he led me to find a path to a solution.
Let’s Get Down to Business
So you may have co-founders, a team, investors, or a therapist…But none of them know what all of the daily highs and lows are like when you’re fully responsible for your business’s success or failure.
I’ll provide perspective through challenges, point out blindspots, help you with major decisions, and help you clarify where your biggest growth opportunity might be.
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David helps create an environment that can move as fast or as slow as needed to focus on the right conversations without bringing his own perspective or bias into the process. His work is as a sherpa helping create the space for me to work out concepts and connect the dots.
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"Since I started working with David, my revenues have increased about 50% and I’ve taken the time I spent on the business down 30%, which I never thought would be possible.
He's so good at helping you think through your work, do it intelligently, and helping me arrive at insights or conclusions on my own.
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“He (David) truly understands the challenges and what it's like being a founder.
Together we not only pinpointed the source of a given issue, but he led me to find a path to a solution.
Telling my personal story and my brand's narrative with clarity and confidence was why I first sought out David as a coach.
What I found instead is something much greater than what I'd anticipated—feeling empowered as a founder, allowing me to lean into my intuition.
David created a space for me where I could be utterly honest, without any filters. “
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"He’s the reason my company still exists + is bigger than ever even though I haven’t worked on it full-time in years.
He coached me and improved my business in countless ways, super thoughtful in business and life."escription
Ben Zaver, FOUNDER of SEEQ
His approach has been incredibly impactful in helping me grow both personally and professionally.
After I hired a CEO to run the business, I transitioned to working with David more on my personal growth.”
ADRIAN ALFIERI, FOUNDER OF VERBATIM
