Vision partner for $1–25M founders
What’s next for your business ?
Over 2,200 sessions with 50+ bootstrapped founders across e-commerce, restaurants, agencies, and software helping them grow their business and lifestyle.
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Over 2,200 sessions with 50+ bootstrapped founders across e-commerce, restaurants, agencies, and software helping them grow their business and lifestyle.
Get in touch →2,200+ 1:1 sessions · 50+ founders · $1–25M businesses · 12 years
“Sometimes I feel my worst when the business is doing its best.”
“I know exactly what we need to do. I just can’t make myself move.”
“Everything is great. So why does it all feel like it’s in limbo?”
“For five years, no one has been watching me.”
“I don’t fit typical founder spaces. They’re not built for people like me.”
Over 2,000 sessions and 12 years I’ve watched it show up across every industry I’ve worked in.
At times that change happens when a founder grows faster than ever and ends up being the bottleneck. For others it’s having hard conversations with a team member or knowing what to do with the wealth and freedom you’ve actually earned.
The businesses and numbers might be different.
But the crossroads are always the same.
When a founder tells me they want to sell their company I wouldn’t start by building an exit plan. I’d probably ask how long until their kids are out of school.
The exit is the end of a chapter and the start of another. It’s easy to overlook that and see both sides at the same time.
That’s what my work across e-commerce, restaurants, agencies, and creator businesses has shown me. The business problem is almost never just a business problem. And if you’ve tried solving it that way before… with a business coach who missed the personal side, or a therapist who didn’t understand the business, you already know what I mean.
I started working for myself in 2013 and built Death to Stock into a creative resource used by Apple, Google, Spotify, and Nike. I bootstrapped it, grew a newsletter to 500,000 subscribers, and eventually handed the reins to a new CEO as I stepped into the next chapter of my own career.
That transition shaped everything about how I work with founders now. I know what it feels like to build something from nothing, to wonder whether walking away means losing what you built, and to realize that the answer is usually more nuanced than anyone around you is willing to say. I couldn’t find anyone who saw the full picture: the business, the life, and the identity shift happening underneath both. So I became that person for other founders.
Today I invest in companies I believe in and run Hidden Value — a podcast and private network for founders who want both the business and the life without sacrificing the other.
Limited to 10–15 active partnerships. Just a real conversation about you and your business.
Get in touch →